IndustriesReal estate
Real estate and development
We turn your drawings into a full-scale digital twin people can walk through in a headset. Buyers see the unit, the finishes, and the view from their floor. Developers and architects catch problems in the design before construction starts.
For developers, builders, architects, brokers, and sales and leasing teams.
In the headset: Buyer walkthrough
Selling from drawings
Most buyers can’t picture ceiling height, light, or how a kitchen opens to a living room from a drawing.
A render shows the best view of the best room. Buyers want to stand where their couch would go.
A tight hallway or a window facing a wall is cheap to fix in a drawing and expensive to fix on site.
With a digital twin
Ceiling height, light, and flow make sense when you are standing in them.
Buyers walk wherever they want and stand where their furniture would go.
Design issues show up in the model, before they become change orders.
Module library
Each module is built from your drawings and can be used on its own or together.
A full-scale tour of each unit, from your drawings.
See the module →Finish and layout selection
5 chapters
Switching finishes and layouts while standing in the room.
See the module →Design review
5 chapters
Walking the design with your team to catch problems early.
See the module →Who uses it
Brokers, sales centers, leasing offices
Pre-sell units before they exist and give buyers a reason to commit early.
Development teams, owners, project managers
Walk the project with your team and investors before anything is poured.
Planning boards and neighborhood meetings
Show how a project will look from the street instead of asking people to read elevations.
A walkthrough, step by step
A couple is deciding between two units in a building that breaks ground next spring.
They step out of the elevator on the fourth floor and walk to the door of 4B.
They stand in the kitchen, check the bedroom size, and look out at the view from the balcony.
They switch between two flooring options and the upgraded cabinet package.
They jump to unit 6A to compare the view, then save both units to their favorites.
Afterward: The sales team sees the units they visited, how long they spent in each room, and the finishes they picked, for a better follow-up call.
What you learn
Every walkthrough tells your sales team something. The Hub collects it in one place.
Your sales agent sees what the buyer sees in the headset on a tablet, so they can talk them through it.
The units, rooms, and views each visitor spent time in, and the options they chose.
Every visit for each prospect, so a second tour picks up where the first one ended.
The most-visited units, the most-chosen finishes, and how walkthroughs turn into reservations.
A follow-up summary per visitor and data files for your CRM. Design review notes export for your architect.
Pre-sales, 42-unit building
Sample project, fictional data
| Visitor | Units toured | Visits | Sales follow-up |
|---|---|---|---|
| Visitor 0412Reserved | 4B, 6A | 2 | Send 6A pricing |
| Visitor 0415Toured | 3C | 1 | Book second visit |
| Visitor 0418Toured | 2A, 2B | 1 | Follow up on parking |
| Visitor 0421Inquiry | None yet | 0 | Invite to sales center |
Questions
Architectural drawings or a BIM or CAD model, finish schedules, and any renderings you already have. We can also work from plans alone.
Send us a set of drawings for one unit type. We’ll scope a walkthrough and show you what it would take to model the whole building.